READ IN 3 MINUTES

We arrived in 2020 and we are at a crossroads between technological innovation and environmental crisis, global connectivity and massive inequality. The urge to redefine leadership has never been more evident.

The report Seeking New Leadership, published in January 2020 by the Forum of Young Global Leaders, the Global Shapers Community and Accenture, identified five elements for responsible leadership for a more sustainable and equitable world.

Inclusion of Stakeholders is the first element, followed by Emotion and Intuition; Mission and Proposal; Technology and Innovation; and Intelligence and Insight.

The first element regards the importance of leadership values ​​to safeguard trust and positive impacts for all. Being in the place of stakeholders in decision-making and promoting an inclusive environment so that people can have a voice and a sense of belonging.

A fundamental aspect in the redistribution of power, and mainly in the generation of change.

It is only when a leader's vision is shared that it has the real potential to drive effective change. Change really begins with a change in the mentality that involves a situation. The vision, which can start with a leader, touches the conscience of those involved in the situation and makes it possible to create new ideas that will promote concrete changes.

To be shared, a vision needs to be based on facts. It must be true. In order to include and represent stakeholders, it is necessary, therefore, that it creates value for them. To understand what has value for a community, leaders have to develop relationships with people.

At Clear Purpose, inclusion and shared vision are crucial points. They start at the beginning of the process and follow until the implementation of a leadership project that uses our framework.

The CLEARING PURPOSE FRAMEWORK has four levels of development: Purpose, Vision, Meaning and Impact. When each level lands, leaders share what is under development by publishing texts, images, videos and plans on Visions network. 

The process becomes transparent and public.

Thus, the development of a leader's vision and his decisions become more responsible. Sharing not only protects, but it also increases inclusion, strengthens trust and, above all, starts a dialogue earlier on the rigor and impact of implementing a vision.

We always believed that leaders who will bring significant changes will be those who first develop trust with people. That's why we have structured our process to ensure that transparency and inclusion become practices, and real beneficial visions are more likely to be implemented.

It is equally important for leaders that people are together in this task, because the process they go through within the facilitation sessions touches places so deep in their hearts that being able to include more people only makes this journey happier and more meaningful.

Many leaders that arrive here are not used to publishing texts, images, videos and plans, but we have structured templates, models and facilitation processes that simplify these tasks. In addition, starting with a clear purpose is the most important step in speaking directly into people's hearts, and that boosts motivation for both.

If people feel that the leader is speaking from the heart, they are more open to interact and engage.

We want that to happen. We want to help build a future where leaders and people share a clear purpose, and we think that it can start today.