Author: Clear Purpose

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We arrived in 2020 and we are at a crossroads between technological innovation and environmental crisis, global connectivity and massive inequality. The urge to redefine leadership has never been more evident.

The report Seeking New Leadership, published in January 2020 by the Forum of Young Global Leaders, the Global Shapers Community and Accenture, identified five elements for responsible leadership for a more sustainable and equitable world.

Inclusion of Stakeholders is the first element, followed by Emotion and Intuition; Mission and Proposal; Technology and Innovation; and Intelligence and Insight.

The first element regards the importance of leadership values ​​to safeguard trust and positive impacts for all. Being in the place of stakeholders in decision-making and promoting an inclusive environment so that people can have a voice and a sense of belonging.

A fundamental aspect in the redistribution of power, and mainly in the generation of change.

It is only when a leader’s vision is shared that it has the real potential to drive effective change. Change really begins with a change in the mentality that involves a situation. The vision, which can start with a leader, touches the conscience of those involved in the situation and makes it possible to create new ideas that will promote concrete changes.

To be shared, a vision needs to be based on facts. It must be true. In order to include and represent stakeholders, it is necessary, therefore, that it creates value for them. To understand what has value for a community, leaders have to develop relationships with people.

At Clear Purpose, inclusion and shared vision are crucial points. They start at the beginning of the process and follow until the implementation of a leadership project that uses our framework.

The CLEARING PURPOSE FRAMEWORK has four levels of development: Purpose, Vision, Meaning and Impact. When each level lands, leaders share what is under development by publishing texts, images, videos and plans on Visions network. 

The process becomes transparent and public.

Thus, the development of a leader’s vision and his decisions become more responsible. Sharing not only protects, but it also increases inclusion, strengthens trust and, above all, starts a dialogue earlier on the rigor and impact of implementing a vision.

We always believed that leaders who will bring significant changes will be those who first develop trust with people. That’s why we have structured our process to ensure that transparency and inclusion become practices, and real beneficial visions are more likely to be implemented.

It is equally important for leaders that people are together in this task, because the process they go through within the facilitation sessions touches places so deep in their hearts that being able to include more people only makes this journey happier and more meaningful.

Many leaders that arrive here are not used to publishing texts, images, videos and plans, but we have structured templates, models and facilitation processes that simplify these tasks. In addition, starting with a clear purpose is the most important step in speaking directly into people’s hearts, and that boosts motivation for both.

If people feel that the leader is speaking from the heart, they are more open to interact and engage.

We want that to happen. We want to help build a future where leaders and people share a clear purpose, and we think that it can start today.

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A new way starts with a young leader. A young one who does not value borders, territories, and geopolitical conflicts. It starts with young people who were born connected. This is a fundamental principle because it gives birth to the potential of leading by a sense of unity.

The leadership that speaks from a sense of unity is the leadership that generates emotion through a speech, inspiration through ideas and commotion in the streets. They were once seen as utopian, but they ultimately acted for the end of segregation.

Today, there’s a greater potential for this kind of leadership, because young people already understand the planet as something global and connected and overcome the separation of borders and cultural barriers.

Having this perception is at the heart of the possibility of leading by unity. The transformation key to any community.

The leadership process has long been structured in a hierarchical model whose motivation is, in many different names, the concentration of power.

Clear Purpose believes in the redistribution of power and uses the CLEARING PURPOSE FRAMEWORK to help leaders develop a vision that generates inclusion. It serves as a structure that connects the intention to serve with a potential change for a greater good.

It was developed from the idea that new leadership is born out of the intention to work for a greater good because it wants to fulfill the higher sense of gratitude and compassion.

Clearly motivated by the sense of unity.

The most important manifestation in the update of leadership is the vision of the leader. It will show us whether or not he intends to do what is best for all.

The framework makes it possible to develop this vision because its thought process makes the leader listen to his heart. The framework uses appreciation to structure thinking. In appreciation, the cognitive and creative sides of the brain come together, making it possible to achieve a vision for equality, a redistribution of resources to grow potentials and bringing change to a situation.

Updating the idea of ​​leadership is an extremely important issue today. However, the framework does not follow trends; it only shows the way to assume what is already in the essence of a new leader. The one who faced his ego and took a different direction to do more for the benefit of all.