Gustavo realized that getting in touch with the environment can help people to improve their mental state and see the beauty that is right in front of them

One day, Gustavo Vedana arrived at work feeling very tired, but not because he caught traffic or had to jump in a crowded bus on the way to the agency where he worked. He arrived there walking, and it took only 15 minutes.

His tiredness, he realized, was mental.

"It was a nice 15-minute walk. It didn't make any sense for me to feel so tired. And then I realized that I was tired of thinking during that walk. Thinking about what I had done, or what should have been different... thinking about everything", he says.

Gus, as he is affectionately called by his friends, saw that day as a revelation, and started to train his mind to be quiet during that morning journey. He started to arrive at work feeling much lighter.

Moreover, he came into contact with things he had never seen on this path. The buildings, houses, cars and, above all, the plants and flowers, which have always attracted his attention since he was a child.

"I had to get out of my head to look at these extraordinary beings who share life with me. I clearly perceived the beauty of the world and the importance of using this posture as a source of well-being, pleasure, rest and, besides that, as a source of creativity, repertoire and inspiration."

The next step was: how to share this experience with other people so that they could also enjoy everything that is right in front of them?

Focusing outside

After discovering Clearing Purpose Framework, Gus - now 29 and with a career as an audiovisual content manager - selected to go through the process in search of a way to deliver his talent to people.

The framework fitted this purpose, and Gus got in touch with his full potential and his willingness to serve people. His vision became clearer: to help people to contemplate, see the beauty and, with that, leave a state of self-centering.

"Every exercise in caring about and understanding the environment is something that invades us and we never forget, because it is very pleasant," says Gus.

To make this happen, Gus would use all of his skills with decorating and creating environments, as well as his knowledge about plants and flowers, to stimulate people to maintain a sense of calm and well-being.

Taking care of the flowers and extending it to all relationships

After many tests and studies within the framework process, it was time to get practical. First of all, he designed a project, aimed at companies, to make the offices greener. "In addition to creating a sense of well-being, a greener environment may lead to greater productivity," he says.

But his job is not about placing more plants or flowers in the environment. What Gus wants to stimulate, above all, is contemplation. Therefore, nature becomes a tool for people to leave an agitated and disturbed mental environment and enter a more relaxed state, with the perception working at another level.

From this observation, he got the idea to start ​​another project: the delivery of flowers and plants, on a subscription model, for people at their homes during selected periods.

"We prepare a composition of seasonal flowers, selected by flower and plant producers, and send it to the customers, along with information about them. People will be able to understand them better and increase the level of relationship with them, knowing how they were grown and where they can be used at their homes. "

When he concluded his process, with a final vision about the impact he was bringing, Gustavo saw that his goal was to demonstrate that this closer relationship with plants and flowers can be expanded to all kinds of relationship.

"This practice of caring and observing plants and flowers, seeing every day how they are, what has changed, understanding how they are living, if they more water or light… this is a practice of relationship and it can be extended to everyone else. People will leave the thoughts inside their own heads to look and care, in all situations."